The Top 11 Trends and Tips for Dental Practices in 2018 that will change Dentistry + erase Consumer speculation
The Top 11 Trends
and Tips for Dental Practices and Dentists in 2018 that will change Dentistry in its Digital
age Industrial Revolution.
How did you find us? Did you look through the Yellow pages®? No! You searched, visited Google®, used Firefox® or whatever else your heart desired at the time the mood for a search hit you! That is the way of the world now. Think it. Search it. Contact, Order, Read, Book or enjoy. Everything has gone the way of digital. People want instant gratification, instant access! This isn’t changing any time soon, so if you are still following that old Yellow pages® business model, it’s time to move into the digital age and join the real world, the no.1 reason we search
The consumer now carries a weapon that Destroys the SPECULATION factor - allays fears.
The consumer has the upper hand - The "Network effect" RULES from here onward http://www.economist.com/node/15108618s - this article in 2009 pointed to the change, but in truth its snowballing at incredible speed.
Let’s look at the past few years in general industry. For
example, the Hotel Industry was rocked to its core when tripadvisor.com.au hit the scene. When
was the last time you go on holiday to a new destination and not have a quick
peek at unbiased reviews? In truth the hotel industry has been called out and
the rats are now visible! Three star establishments who claimed to be 4
star establishments and the 2 star establishments, who should not have been
called a Hotel at all, are exposed for all to see. About 4 years ago, I chose to ignore a
review and it was a NIGHTMARE! What was
I thinking? Plain and simple; I wasn’t. I know better now. The digital era even brought forth a Tunisian Revolution, if it can overthrow governments , nothings immune.
What about Carsales.com.au? That’s another digital era business that turned the Car Industry in Australia upside down. Do you know how many car yards have closed down? If you’re not on carsales.com.au you are hardly in business.
Finally, the Property market was changed forever with Realestate.com.au, another Australian Industry that kept local newspapers in mountains of money, now forever changed as consumers head to the web in search of homes boasting digital tours - Your last home you found on www.realestate.com.au cost you $850k and you only chose 3 to look at upfront with the remaining 20 you took the online tour.
What about Carsales.com.au? That’s another digital era business that turned the Car Industry in Australia upside down. Do you know how many car yards have closed down? If you’re not on carsales.com.au you are hardly in business.
Finally, the Property market was changed forever with Realestate.com.au, another Australian Industry that kept local newspapers in mountains of money, now forever changed as consumers head to the web in search of homes boasting digital tours - Your last home you found on www.realestate.com.au cost you $850k and you only chose 3 to look at upfront with the remaining 20 you took the online tour.
In fact we need to go one step forward, not only has Trip
Advisor® given us trillions of unbiased Reviews but websites like www.trivago.com.au and www.hotelscombined.com.au offer us pricing from several wholesalers! We
have the cheapest rates available on a specific hotel right in the palm of
our hand. This is dog eat dog stuff
right now!
The consumer is spoiled with honesty, choice and price. Is it clear?
The consumer now lives in a far more honest and varied world than 15 years ago.
Have you altered your business to adjust to the new informed consumer; or are you arrogantly plodding along, Ostrich head in the sand, hoping this whole informed demanding consumer will eventually return to the 10kg Yellow pages® (tongue in cheek its probably 300grams now)? No consumer is going to spend 25 minutes searching the pages for a specific dental listing, not when their IPod gives them the answers in 3 seconds! Not to mention that you have just another 3 seconds to win their trust on your landing page or they are gone, forever.
Do I have your attention? I’m about to get to the juicy part. Where will Dentistry be in 2018?
1) In 2018, the Patient/Consumer is expectant, in fact highly expectant - they shop with ease for hotels, cars, properties, clothing, restaurants and so forth. Suddenly they need a dentist and they are hit with pages and pages of Google searches that reveal loads of facts and pretty smiles. The wind is knocked right out their Consumer sails. This is not how they shop! FEAR quickly sets in, no different to Carsales.com.au having hundreds of thousands of listings with no price listed. Would anyone return to carsales.com.au if there were no prices? Why bother? What’s the point?
Think about how you buy a car. You have a budget and you want to spend it on a company that will best meet your needs and values. If Carsales.com.au had no pricing you and ever other consumer would drop them like a hot potato. Why? Who has time to then make phone calls after finding the car you have fallen in love with, only to be told you can’t afford it. Even better, watch them try to coax you to come in and take a drive. Not that gal! I’m not testing, driving or leaving my home until I know I can afford to look at the car, restaurant, dentist I want and until I know they offer all of the services I want. Time is money in today’s age... So my Trend forecast number 1 for Dentistry in 2018 is PRICE... If you can’t commit to a price list online for your consumer, the Google algorithms will not look at you. You have nothing to offer the consumer. Google has a Nasdaq share value of $976 per share and that will plummet if their consumers are not congratulated and compensated for the EASE Google brings forth. When planning your websites get honest, don't play games either, and adding that * (asterisks) to the price turns consumers away. That * will null and void any price you post. Take the time to offer pricing on items that are an absolute. Leave out the items you can’t pin point for now, but realize that strides should be made every day to iron these out.
You only have 3 seconds to impress both Google and the consumer. In truth it is Google you want in your bed. Google Adwords make that possible, yes expensive, but we are at the mercy of the rankings and for your website to feature you need approximately 2500 - 5000 key words to hold you in good stead with a SearchEngines never mind an Encyclopedia based website 50 - 250 pages minimum. Google Ads are sometimes the cheapest option. As a Dentist you are time poor, your back aches and tackling technical data in order to improve your website ranking is simply overwhelming. You did try an SEO but they don't understand your consumer and results were not worth the dollars spent.
2) The " Airtasker" effect - We have a Website called www.whatclinic.com many or most of you know of the site as it sells advertising placements on their websites for a fee. It is a significant step towards Consumer and Practitioner meeting, but it’s not where trends are going. By 2018 we will have websites probably called "Medtasker" think of www.airtasker.com.au but in the medical realm - or possible Medadvisor ( and No, I'm not involved in starting or even wanting to create such sites whatsoever - although do mention you got the idea from my article, should you happen to start it !) but the point is, the new digital era will bring forth a platform where business meets the consumer , less friction for the consumer and this my friend is the golden rule. Always be available to the consumer and On trend with YOUR Unique sell!
The consumer will not waste time going from web site to web site they will go to ONE site, (one site with a mega reputation). This site will present the Patient and the treatment requirement. Dentists within certain proximity will vouch for the business, offering their best deal. Why will such sites begin? DEMAND, the consumer needs a business that needs
them. The Airtasker Effect Article from www.ey.com.au
Time poor Consumers are desperate for the Practitioner who is Available - no different to Airtasker.com.au. You need help with fitting a door in your home, you put out an Alert on Airtasker and within 5 minutes you have 5 people within a 10km radius who can be at your side in minutes! This digital era will evolve and start websites that marry the Service required to the Practitioner available who has the time complete the service quickly and conveniently for the consumer. Not Rocket science at all. I can't recommend a site yet as it doesn't exist and the Whatclinic.com approach is a paid advert - this new scenario will be based on the same 10 - 15% commission fee that the likes of www.hipages.com.au and www.serviceseeking.com.au - a pittance in truth to bring together a need and a supply. You won’t pay to advertise but you will pay a certain commission when the patient chooses your services. Why will this work? It takes the fear out of the Advertising spend for the dental practice. "Only pay us when we have found you a patient". Now that’s just good business practice. This kind of advertising really works for me Pay us once we have performed? Not even the yellowpages® offers these kinds of deals! This is the future and every other Industry is providing it.
3) The "YouTube" Effect How will your website differ in 2018? This one is easy. The consumer is seeking a hypothesis or scenario on how their treatment will be completed. They are searching the pitfalls, not those cheesy smiles and watered down content that waste their time. Make sure you are absolutely transparent in the pitfalls and risks associated with what you offer, but go a step further; lay down the step by step treatment protocol that is carried out when something does go wrong. Take the FEAR out their search. Please hear my words. Think of buying a car. In my case, I bought a Kia. I did not even test drive the car. I hit carsales.com.au, found a vehicle with the longest warranty and that was my buy-in. I called the dealer who offered the best DRIVE-AWAY deal and did the entire transaction online and over the phone. Was my decision to not test drive a bit risky? Sure, but for me the value was in the ease of the deal and a great WARRANTY. In truth I have even bought a property on the realestate.com.au without viewing it. My buy-in was size of land and this was the value I sought.
Youtube changed the World not just Dentistry
In your case you need to pin point - what values you are appealing to. What do your consumers hold dear? Before you start advertising, decide what you are good at and make that the strength of the practice. Perhaps you want to focus on the quality of the work you do and side step the price war - perhaps you are all about turnover - then your value will be in your price. YOU need to decide what your best VALUE is and present it in your website with all the FEARS addressed to this value. Perhaps you specialize in attention to detail and want to guarantee the patient a beautiful natural outcome? Then your website should talk about the risks associated with the colour not being correct and what you would do about it. Your objective is to present and then disclose everything about that service so that there are no fears, no questions. Don't talk about how brilliant you are. Talk about how brilliant you are when something goes wrong. The consumer will love you and Google will love you. Remember you have 3 seconds when they hit your page. That’s it! Their eyes will scan for any sign that their fears have been addressed, they stay or they bounce.
The consumer is spoiled with honesty, choice and price. Is it clear?
The consumer now lives in a far more honest and varied world than 15 years ago.
Have you altered your business to adjust to the new informed consumer; or are you arrogantly plodding along, Ostrich head in the sand, hoping this whole informed demanding consumer will eventually return to the 10kg Yellow pages® (tongue in cheek its probably 300grams now)? No consumer is going to spend 25 minutes searching the pages for a specific dental listing, not when their IPod gives them the answers in 3 seconds! Not to mention that you have just another 3 seconds to win their trust on your landing page or they are gone, forever.
Do I have your attention? I’m about to get to the juicy part. Where will Dentistry be in 2018?
 |
| Have No doubt this will be seen as soon as 2018 - Door to Door Dentistry focused on the Time Poor |
1) In 2018, the Patient/Consumer is expectant, in fact highly expectant - they shop with ease for hotels, cars, properties, clothing, restaurants and so forth. Suddenly they need a dentist and they are hit with pages and pages of Google searches that reveal loads of facts and pretty smiles. The wind is knocked right out their Consumer sails. This is not how they shop! FEAR quickly sets in, no different to Carsales.com.au having hundreds of thousands of listings with no price listed. Would anyone return to carsales.com.au if there were no prices? Why bother? What’s the point?
Think about how you buy a car. You have a budget and you want to spend it on a company that will best meet your needs and values. If Carsales.com.au had no pricing you and ever other consumer would drop them like a hot potato. Why? Who has time to then make phone calls after finding the car you have fallen in love with, only to be told you can’t afford it. Even better, watch them try to coax you to come in and take a drive. Not that gal! I’m not testing, driving or leaving my home until I know I can afford to look at the car, restaurant, dentist I want and until I know they offer all of the services I want. Time is money in today’s age... So my Trend forecast number 1 for Dentistry in 2018 is PRICE... If you can’t commit to a price list online for your consumer, the Google algorithms will not look at you. You have nothing to offer the consumer. Google has a Nasdaq share value of $976 per share and that will plummet if their consumers are not congratulated and compensated for the EASE Google brings forth. When planning your websites get honest, don't play games either, and adding that * (asterisks) to the price turns consumers away. That * will null and void any price you post. Take the time to offer pricing on items that are an absolute. Leave out the items you can’t pin point for now, but realize that strides should be made every day to iron these out.
You only have 3 seconds to impress both Google and the consumer. In truth it is Google you want in your bed. Google Adwords make that possible, yes expensive, but we are at the mercy of the rankings and for your website to feature you need approximately 2500 - 5000 key words to hold you in good stead with a SearchEngines never mind an Encyclopedia based website 50 - 250 pages minimum. Google Ads are sometimes the cheapest option. As a Dentist you are time poor, your back aches and tackling technical data in order to improve your website ranking is simply overwhelming. You did try an SEO but they don't understand your consumer and results were not worth the dollars spent.
2) The " Airtasker" effect - We have a Website called www.whatclinic.com many or most of you know of the site as it sells advertising placements on their websites for a fee. It is a significant step towards Consumer and Practitioner meeting, but it’s not where trends are going. By 2018 we will have websites probably called "Medtasker" think of www.airtasker.com.au but in the medical realm - or possible Medadvisor ( and No, I'm not involved in starting or even wanting to create such sites whatsoever - although do mention you got the idea from my article, should you happen to start it !) but the point is, the new digital era will bring forth a platform where business meets the consumer , less friction for the consumer and this my friend is the golden rule. Always be available to the consumer and On trend with YOUR Unique sell!
The consumer will not waste time going from web site to web site they will go to ONE site, (one site with a mega reputation). This site will present the Patient and the treatment requirement. Dentists within certain proximity will vouch for the business, offering their best deal. Why will such sites begin? DEMAND, the consumer needs a business that needs
them. The Airtasker Effect Article from www.ey.com.au
Time poor Consumers are desperate for the Practitioner who is Available - no different to Airtasker.com.au. You need help with fitting a door in your home, you put out an Alert on Airtasker and within 5 minutes you have 5 people within a 10km radius who can be at your side in minutes! This digital era will evolve and start websites that marry the Service required to the Practitioner available who has the time complete the service quickly and conveniently for the consumer. Not Rocket science at all. I can't recommend a site yet as it doesn't exist and the Whatclinic.com approach is a paid advert - this new scenario will be based on the same 10 - 15% commission fee that the likes of www.hipages.com.au and www.serviceseeking.com.au - a pittance in truth to bring together a need and a supply. You won’t pay to advertise but you will pay a certain commission when the patient chooses your services. Why will this work? It takes the fear out of the Advertising spend for the dental practice. "Only pay us when we have found you a patient". Now that’s just good business practice. This kind of advertising really works for me Pay us once we have performed? Not even the yellowpages® offers these kinds of deals! This is the future and every other Industry is providing it.
3) The "YouTube" Effect How will your website differ in 2018? This one is easy. The consumer is seeking a hypothesis or scenario on how their treatment will be completed. They are searching the pitfalls, not those cheesy smiles and watered down content that waste their time. Make sure you are absolutely transparent in the pitfalls and risks associated with what you offer, but go a step further; lay down the step by step treatment protocol that is carried out when something does go wrong. Take the FEAR out their search. Please hear my words. Think of buying a car. In my case, I bought a Kia. I did not even test drive the car. I hit carsales.com.au, found a vehicle with the longest warranty and that was my buy-in. I called the dealer who offered the best DRIVE-AWAY deal and did the entire transaction online and over the phone. Was my decision to not test drive a bit risky? Sure, but for me the value was in the ease of the deal and a great WARRANTY. In truth I have even bought a property on the realestate.com.au without viewing it. My buy-in was size of land and this was the value I sought.
Youtube changed the World not just Dentistry
In your case you need to pin point - what values you are appealing to. What do your consumers hold dear? Before you start advertising, decide what you are good at and make that the strength of the practice. Perhaps you want to focus on the quality of the work you do and side step the price war - perhaps you are all about turnover - then your value will be in your price. YOU need to decide what your best VALUE is and present it in your website with all the FEARS addressed to this value. Perhaps you specialize in attention to detail and want to guarantee the patient a beautiful natural outcome? Then your website should talk about the risks associated with the colour not being correct and what you would do about it. Your objective is to present and then disclose everything about that service so that there are no fears, no questions. Don't talk about how brilliant you are. Talk about how brilliant you are when something goes wrong. The consumer will love you and Google will love you. Remember you have 3 seconds when they hit your page. That’s it! Their eyes will scan for any sign that their fears have been addressed, they stay or they bounce.
4) The " UBER" effect. The Online tour - Customers need their fears allayed , they need to meet the dentist on your website , not just the dentist but all the staff. All those sites that show no Team pictures and personal photographs , Your patient fears what you hide. Give them an online tour
why do you do it? Because you got a picture of a Driver with their name before they pitch up. TED talk on consumer relationship to UBER .
5) The "Holistic" Effect My 5th Trend for the Dental Industry is quite a jump from the Digital footprint and straight into your practice. This trend again focuses on "Empathy" to the consumer. You know your Practice Manager or Coordinator? They will soon be replaced by a Customer Treatment Aid or Coach or Customer Liaison Assistant. The Manager or Coordinator Titles will be a thing of the past. They read as far too Superior in nature. They are simply put, RUDE. Consumers don't want to be Managed or Coordinated. They much prefer to be assisted or guided. Think clearly on the titles you give your staff. 2018 will bring a far gentler approach and a Consumer based practice requires
staff members that coach and aid their patients at their side not from a throne.
The Digital Age effect on Holistic Consumers
The Economic fury will unfold with gusto over the next few years and consumer spending is carefully calculated. Your Escapism sell to the patient is one of EXTREME care and consideration. If you are not selling them Education and kindness you are heading down a long empty road. Explain to staff why their Titles are changing. Should your staff be disgruntled in any way that they are no longer a Manager, or Coordinator, then they don't understand how Dental practices, ethics and moving your business into a safer kinder, gentler consumer based water will work. Ensure them this approach will guarantee their jobs for many decades to come. An extension of the Empathy focus is afterhours contact numbers. You got it! This afterhours number will be offered by many practices to win the business. Customers seek to allay fears and will hand their business over to the most professional and empathetic practice that is available when and where they need it. Even if this means that you get a phone call from someone that saw you early in the morning, late, late at night. In fact you may even want to adopt the practice of calling your patients later in the evening to see how they are doing? Now there’s a thought!
6) The " APP " effect
This is the age of the Cosmetic Dental Makeover! Check it out!
https://www.animated-teeth.com/cosmetic_dentistry/t_cosmetic_dentistry.htmhttp://www.greenbot.com/article/2845135/8-weird-android-selfie-apps-that-give-you-a-virtual-makeover.html
or read
http://www.greenbot.com/article/2845135/8-weird-android-selfie-apps-that-give-you-a-virtual-makeover.html
These Apps allow a patient insight into their cosmetic Dental needs.
Get on board! The easiest way is to sit your 16 year old teenager down and get them to take you through the technology - even better your 20 year old Dental assistant - they are simply brilliant at this kind of stuff!
My husband and I have 5 daughters, but our youngest at three, uploads her photo into an app that alters her hair - truly if she can do it - you can too!
Your patient will be over the moon. There are some very expensive software packages that do the same thing but in reality, when you want to give your patient that quick preview of adding an extra 2mm to their upper smile line, it’s a deal maker! Get on the band wagon! We’re talking about a $2.99 app after all!
You could have a dedicated phone that stands charged, ready to photograph and within seconds ready for the patient. This by the way so often leads to the added Bleaching Up- sell and many patients want the full works. Personalized Imagery is CRITICAL - get hands on. It takes minimal effort especially, if you are in the Cosmetic Dental realm. Before and after photos are old school. Rid yourself and your consumers of the fear you need to address, the Final result! Do it FIRST, not after. Remember deal with the FEAR. Why not secure the deal and offer to add the 2mm in composite to their existing teeth for a small fee. Try before you buy. Go that extra mile and separate yourself from the pack. Allow them to SEE the result even if it only lasts 24 hours at least they got the Experience.
7)" The Health Effect" The 7th Trend is not actually a trend it’s already in play and as the Holistic consumer shops it is picking up at a huge pace. You see, 76 year old Nana Edna now owns an IPod. She also had 8 hours a day to visit or Google® sites and plan out her next 76 years. She wants to be healthy and wants to avoid all the risks associated in certain realms of the Dentistry world. The trend will turn to a consumer well aware or radiation and the risks associated.
She will expect to see this new digital technology. Your old Analogue X-ray equipment that
requires more radiation for it radio graphic film versus that digital sensor
plate will be out in a flash. Your tech savvy
consumer knows about it and will ask your receptionist. Articles are appearing
fast and furiously for the health concerned and dentistry is up there in the
ALERT category, in fact, top of the list. It’s a simple step to move across to
the new digital process and with this old fashioned use of Analogue you are
putting both yourself and your staff at a disadvantage. In truth for your own
health, as well as your patient’s you should move up to the digital age. No, I
don't work for a Digital X-ray company whatsoever. Not to mention the amount of time that the
old analogue technique takes. How many
times a day does your mind wonder to food or the golf course because you’re
waiting on an X-ray from your staff? Digital is fast, exposes your
patient and you to less radiation, and has high resolution, leaving you more
time for the golf course. Now that’s a win in my book!
8) The "Door Knock" effect Should you want your consumer to welcome those annoying pesky Dental Check up emails or texts then best they be loaded with Deals . Think of the Dominoes Chain of Pizza - regular texts go out offering 30% to 50% off. You allow them to visit your media devices due to the GAIN. Think very carefully as you market to your consumer. Its no different to someone knocking on your door - Are you the door to door salesman offering that incredible DEAL that was DOOR KNOCK WORTHY or are simply annoying them with Same Price - Nothing new - just wanted to knock and irritate the living daylights out of you. We underestimate the damage our boring online material and presence can do to the Psych of the consumer. A great comparison of Psych would be the reality of a passenger on a long haul flight who spoke non stop for 15 hours and its quite obvious they don't tie their own shoe laces, its that irritating all the annoying media traffic a Dental Practice can send. Negative reactions to Email + Canvassing
9) The "Diligence" Effect Cosmetic Dental Trends for 2018 is already in play, well for a certain sector but in truth it should be a service offered to all. Spare Dental crowns. This generation is TIME POOR... when a consumer books an appointment, they don't consider the 30 minutes in your chair as the time taken. They consider the 1 hour traffic either way plus chair time and on their salary of $75k a year, you have cost them $90 - never mind the charge of the consult. Their time is valuable, extremely valuable. This trend became apparent as my husband treated high profile patients - and when I mean high profile - I won’t name drop but "Sexiest man Alive" a few years ago - I mean huge . These people don't have time, but it’s not just the Hollywood elite who don’t have time; it’s everyone! Alice that works in Coles at an 8 to 5 job is just as conscious of the little time she has available. In truth this must be offered to all. When a patient comes in for a crown or bridge work they must be offered the choice of a "back- up" crown a second set of lab work which replicates the work being fitted, of course at a cost, but the assurance of a second set being available is GOLD. For our Hollywood patient, much of their time is spent in remote areas and dentists are not on set. The back-up set of crowns, carried by the personal assistant is crucial. As we know, “the show must go on"! You want to emphasize that nothing should go wrong, but if anything did go wrong, your patient is now prepared. You want to deal with fears and then offer solutions to problems they never even knew existed, yes at a cost. Most are willing to pay to put a fear to rest. Completely shock your patients with how far you go to allay their fears and provide back-up. They can have a set of crowns kept in a tiny container in their travel bag. You might think this far-fetched, but you will be shocked at how many patients want this peace of mind and will soon become the norm. Get on trend and offer the solution first! One the SINGLE players in this space is Smile - They not only do the hard yards for the consumer by locking in a pricing schedule , and pricing that protects both dentist and patient- they are the ONLY players in this sector. Cudo's to a company fighting for the Customer protection- Watch this company they are at the forefront of Dentistry Future https://www.smile.com.au/
10) Same Day Dental Implants - The same day Placements of Dental Implant and Crown
will become the norm rather than the exception. Dental Labs understanding the value in this service become more accommodating and offer their services according , a temporary crown today becomes a Permanent Dental Crown tomorrow and the nature of the beast as bottom lines are effected in this economic cycle so all parties involved come to the party in patient - value -outcome. AS local prices fall in line Overseas Dentistry a great factor to Thank The Aussie Dollar which might return to the late 1990's level of 0.50c to US $1. The reality Overseas Dentistry will be WAY more expensive and out of touch keeping Local at home - Which is First Prize for 2018 ANZ-forecasts-aussie-dollar-will-fall 2018
Where will these trends take us and when is the next Era due?
Same day Dental or Tooth Implants are far more common now compared to the Denture years.
No one wants to hold their mouth closed when they sneeze due to an ill fitting denture.
This trend is quickly replacing those ill fated acrylic objects
11) The " Why Receptionists must tie their own shoelaces " Effect .
You are only as strong as your weakest link. Your receptionist should be your best cheerleader! As the consumer gets their needs met in this digital era, they will expect the same knowledgeable treatment when they call your practice. The receptionist of 2018 will be one of your highest earning members of staff. Why? She knows the most. She knows every detail of your practice. She can allay all fears that are presented to her and seal the deal. Keep that in mind when hiring. You want someone that can truly represent you and you don’t want a bubble-gum popping Barbie to do your bidding now do you? In Brentwood WA, we pride ourselves at dental-implant-placements-perth.com/ on availing ourselves to our patients till late , Our mobile number is online and we take calls till 10pm. An informed patient makes informed decisions. Call for any DEntal IMplant emergency information M : 0434998258
Call around and see how others treat their patients. It’s truly an education. Mary who has worked for you for 15 years and spends 45% of her time on her phone and the remainder looking unenthusiastically at prospective patients just isn’t cutting mustard anymore. You don't reward her well and it’s obvious as she seems disinterested. She clocks in her 8-9 hours a day, takes her 10 sick days a year without fail and your loathing of each other is quite evident.
9) The "Diligence" Effect Cosmetic Dental Trends for 2018 is already in play, well for a certain sector but in truth it should be a service offered to all. Spare Dental crowns. This generation is TIME POOR... when a consumer books an appointment, they don't consider the 30 minutes in your chair as the time taken. They consider the 1 hour traffic either way plus chair time and on their salary of $75k a year, you have cost them $90 - never mind the charge of the consult. Their time is valuable, extremely valuable. This trend became apparent as my husband treated high profile patients - and when I mean high profile - I won’t name drop but "Sexiest man Alive" a few years ago - I mean huge . These people don't have time, but it’s not just the Hollywood elite who don’t have time; it’s everyone! Alice that works in Coles at an 8 to 5 job is just as conscious of the little time she has available. In truth this must be offered to all. When a patient comes in for a crown or bridge work they must be offered the choice of a "back- up" crown a second set of lab work which replicates the work being fitted, of course at a cost, but the assurance of a second set being available is GOLD. For our Hollywood patient, much of their time is spent in remote areas and dentists are not on set. The back-up set of crowns, carried by the personal assistant is crucial. As we know, “the show must go on"! You want to emphasize that nothing should go wrong, but if anything did go wrong, your patient is now prepared. You want to deal with fears and then offer solutions to problems they never even knew existed, yes at a cost. Most are willing to pay to put a fear to rest. Completely shock your patients with how far you go to allay their fears and provide back-up. They can have a set of crowns kept in a tiny container in their travel bag. You might think this far-fetched, but you will be shocked at how many patients want this peace of mind and will soon become the norm. Get on trend and offer the solution first! One the SINGLE players in this space is Smile - They not only do the hard yards for the consumer by locking in a pricing schedule , and pricing that protects both dentist and patient- they are the ONLY players in this sector. Cudo's to a company fighting for the Customer protection- Watch this company they are at the forefront of Dentistry Future https://www.smile.com.au/
10) Same Day Dental Implants - The same day Placements of Dental Implant and Crown
will become the norm rather than the exception. Dental Labs understanding the value in this service become more accommodating and offer their services according , a temporary crown today becomes a Permanent Dental Crown tomorrow and the nature of the beast as bottom lines are effected in this economic cycle so all parties involved come to the party in patient - value -outcome. AS local prices fall in line Overseas Dentistry a great factor to Thank The Aussie Dollar which might return to the late 1990's level of 0.50c to US $1. The reality Overseas Dentistry will be WAY more expensive and out of touch keeping Local at home - Which is First Prize for 2018 ANZ-forecasts-aussie-dollar-will-fall 2018
Where will these trends take us and when is the next Era due?
Same day Dental or Tooth Implants are far more common now compared to the Denture years.
No one wants to hold their mouth closed when they sneeze due to an ill fitting denture.
This trend is quickly replacing those ill fated acrylic objects
11) The " Why Receptionists must tie their own shoelaces " Effect .
You are only as strong as your weakest link. Your receptionist should be your best cheerleader! As the consumer gets their needs met in this digital era, they will expect the same knowledgeable treatment when they call your practice. The receptionist of 2018 will be one of your highest earning members of staff. Why? She knows the most. She knows every detail of your practice. She can allay all fears that are presented to her and seal the deal. Keep that in mind when hiring. You want someone that can truly represent you and you don’t want a bubble-gum popping Barbie to do your bidding now do you? In Brentwood WA, we pride ourselves at dental-implant-placements-perth.com/ on availing ourselves to our patients till late , Our mobile number is online and we take calls till 10pm. An informed patient makes informed decisions. Call for any DEntal IMplant emergency information M : 0434998258
Call around and see how others treat their patients. It’s truly an education. Mary who has worked for you for 15 years and spends 45% of her time on her phone and the remainder looking unenthusiastically at prospective patients just isn’t cutting mustard anymore. You don't reward her well and it’s obvious as she seems disinterested. She clocks in her 8-9 hours a day, takes her 10 sick days a year without fail and your loathing of each other is quite evident.
People like this are KILLING your business. Every second of every day a receptionist has
free time. They must up-skill themselves in all manners of Dentistry. If a patient calls in pain, can she identify
through questioning them, if they have a necrotic tooth or simply need a
filling? She is your time keeper. She
will know where your time is best spent.
In truth, a good receptionist wills double your income. Keep that in mind, because they must be paid
accordingly. In the same way you up-skill yourself when you carry out your CPD
points, it is the same angle your FRONT line staff member need up-skilling. Take them with you. Your issues are her
issues. You only have yourself to blame for a staff member who is not
competent. Don’t
let that happen!
A bit about the Author - My name is Tess Esterhuizen born in 1970 - married to Dr Jose Nunes
signing out
Tess Esterhuizen
A bit about the Author - My name is Tess Esterhuizen born in 1970 - married to Dr Jose Nunes
signing out
Tess Esterhuizen
I have given a great demonstration of the various effects, The Uber Effect, The Holistic Effect, The Door Knock Effect, The Digital effect, The App Efffect, The Uber effect, The Youtube Effect, why they are affecting us a detailed guide to trends in 2018 and the need for DEntal Practices in the digital era to allay fears and adhere to trends in Dentistry
dentistry in 2018 with google digital era in dentistry with google fears in dentistry top trends for dentists
www.smile.com.au
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